Rejecting Fast Food
It’s important to respect our body and value the quality of food which goes into our stomach and culturally reject fast food.
Simple Old Days:
Born in 70’s, my parents fed rich and healthy food. Most of the food items were bought from ration shops, small groceries round the street, petty shops and street vendors. None of them spoiled our health. Those shop owner made nominal profits and did not compromise food quality, more over canned and packaged items are rare, and also they had ethical business rules which is fast fading out.
Decades ago when I grew up, at most packaged items were biscuits, cakes and breads but for my kids, in this globalized era everything is packaged. Even the food to consume is readily available packaged (ready to eat). You don’t need a expert to label all these are “JUNK Foods”.
As a Parent, Questioning my consciousness:
Questioning myself “Am I providing the rich food for my kids like my parents” the answer is “I am trying my best to fish out the best I can” but for many current parents “it’s disgusting to know that they are happy to encourage junk food eating as a status of richness”.
Packaged items and Junk food have become abundant in Indian food market. Recently read an article in TOI that five top Chains[Burger king, Fat burger, Jhonny rockets, Wendy and Carl’s Jr] have announced their entry into Indian burger market opening 100’s of outlets across country. These giant corporate are in a calculated plan to raise their profits, letting Indian population raise in obesity.
War between healthy vs heavy marketing:
When Siddha and Initiative for Nutritional Security through Intensive Millet Promotion is struggling hard to promote interest in Millet consumption to Indians, Indian government announces a strategic tie up with KFC Chicken to be served in Trains via [IRCTC]. Official announcements are made which is a free multi crore advertisement campaign and flashed in all the media (internet, TV & print). Overnight entire country is aware of this “hazardous and dangerous processed fast foods”. Why don’t we see such welcoming announcements on the real health conscious food?
Few rays of hope still surround us in the form of work from people like Dr.Sivraman by his “Aaram Thinai” book. In his book he has explained a lot about forgotten information on millets and authentic Indian rice varieties which was cultivated and consumed traditionally by Indians. He has also given a lot of medical evidence and has advised us not to go for packaged food in search of antioxidant, mineral, carbohydrate and proteins, which are chemically treated but the same are abundantly available in millets and in our traditional breakfast items. This book is in Tamil language and not yet translated in other languages. In Tamilnadu this book is also given as return gift in marriages.
Rejecting Fast Food Culturally:
A south American country Bolivia has rejected mc donalds and mc donalds is force to shut their shops in entire country after few years of presence in the country. If Bolivia can do why can we culturally rich Indians do it.
Choice between packaged, junk food verses healthy alternative is what we as parents should decide. I am sure any sensitive parents will choose the healthier choices. We need to inculcate a deep rejection of fast food in our culture. Quick and easy mass production of fast food is not a natural food, Its termed as “Our unique secret Ingredients”. Until we are made aware of what those secret Ingredients are why take risk in ours and our kid’s health.
I would love to hear someday kids say that they had finger millet (ragi) dosa or Kodu (varagu) millet Idly or pearl millet paddu’s rather than cornflakes, chocos or honey loops. All the millets are not rare commodity and available still in the stores, when more people consumes they will come to the front shelf. All these healthier changes depends on the healthier choice made by the dear parents. We need a deep Cultural Rejection for fast foods