The conventional wisdom says focus
If you've spent any time around startup culture, you've heard the gospel of focus. Pick one problem. Solve it better than anyone. Don't get distracted. It's good advice — generally. Most startups fail because they spread themselves too thin, chasing multiple ideas before any single one gains traction. Y Combinator, every accelerator playbook, and most venture capitalists will tell you the same thing: do one thing well.
So when we tell people that Squapl Technologies is building three products simultaneously, the first reaction is usually skepticism. Why would a young company voluntarily split its attention across a SaaS platform, a marketplace, and a digital magazine? It sounds like a recipe for mediocrity at best, failure at worst.
But here's the thing: we didn't arrive at this structure by accident or hubris. We arrived at it by studying the market we are entering and realizing that the rental economy doesn't need another isolated tool. It needs connected infrastructure. And connected infrastructure, by definition, requires more than one product.
A $1.5 trillion market with no infrastructure layer
The global rental market is valued at over $1.5 trillion and spans everything from construction equipment and vehicles to furniture, fashion, and consumer electronics. It's one of the largest commercial sectors in the world. And yet, it's one of the most underdigitized. Most rental businesses still manage their operations using spreadsheets, phone calls, WhatsApp messages, and paper contracts. There's no dominant software platform. There's no unified marketplace. There's no authoritative media source covering the industry with the depth it deserves.
Compare this to e-commerce, where Shopify powers the backend, Amazon aggregates demand, and publications like Practical Ecommerce or Modern Retail cover the industry. Or look at hospitality, where property management systems, booking aggregators like Booking.com, and trade media like Skift form a layered ecosystem. The rental industry has none of this. The infrastructure layer simply does not exist yet.
This gap isn't something a single product can fill. A management tool alone doesn't help renters discover businesses. A marketplace alone doesn't help businesses run their operations. And neither of those products builds the industry awareness and trust needed to accelerate digital adoption across a sector that has been offline for decades. You need all three layers working together.
The flywheel: how three products compound
The real power of building Rentablez, RentStorez, and RenTechMag together isn't that we have three revenue streams. It's that each product makes the other two better. This is the flywheel effect, and it's the core of our strategy.
Rentablez is our SaaS rental management platform. It gives businesses the tools to manage inventory, handle bookings, process payments, and track analytics. When businesses use Rentablez, we gain anonymized, aggregated data about how the rental market actually works: which categories are growing, what pricing models succeed, where demand clusters geographically. That operational intelligence flows directly into RentStorez, our rental directory and marketplace for India, making it smarter about what to surface, how to rank listings, and what gaps exist in the market.
RentStorez, in turn, generates demand-side data. We see what people search for, which categories are trending, and what locations are underserved. That marketplace intelligence feeds into RenTechMag, our digital magazine, where we publish original analysis, industry reports, and trend pieces grounded in real data rather than speculation. And when rental business owners read RenTechMag and realize that digital transformation is not optional but an imperative, they come back to Rentablez to upgrade their operations. The loop closes. Each product feeds the next.
Shared infrastructure, distinct audiences
One of the practical reasons this multi-product approach works is that all three products share foundational infrastructure. Authentication, payment processing, analytics pipelines, notification systems, and the core data models are built once and used across the ecosystem. We're not maintaining three completely independent codebases with three separate teams. We are building a platform with three interfaces, each tailored to a different stakeholder.
Rentablez serves rental business operators who need software to run their day-to-day. RentStorez serves consumers and procurement teams who need to find and compare rental options. RenTechMag serves industry professionals, investors, and decision-makers who want to understand where the rental economy is heading. Different audiences, different experiences, but one shared data and infrastructure backbone. This approach lets us move faster than building three isolated products would, while still delivering purpose-built experiences for each user segment.
It's also worth noting that media, in our model, is a product, not a marketing channel. RenTechMag isn't a blog we use to drive SEO traffic to our software. It's an independent publication with its own editorial standards, its own audience, and eventually its own revenue model through sponsorships and premium content. We treat it as a product because trust is the hardest thing to build in an underdigitized industry. When rental business owners see credible, well-researched journalism about their sector, it earns a kind of authority that no landing page or sales deck ever could. Media builds the trust layer that makes the other two products possible.
The risk is real, but so is the compound advantage
We're not naive about the risks. Spreading across three products means spreading resources, attention, and engineering hours. The danger of doing three things at sixty percent instead of one thing at a hundred percent is real, and we think about it constantly. Every sprint planning session, every hiring decision, every feature prioritization conversation forces us to confront the trade-off between breadth and depth.
But the compound advantage of an ecosystem play is equally real, and it grows over time. Shopify didn't just build an e-commerce tool. They built Shopify Payments, Shopify Capital, Shopify Markets, Shop Pay, and an entire app ecosystem. HubSpot expanded from marketing software into sales, service, CMS, and operations. These companies understood that once you have a relationship with a customer through one product, the cost of serving them with adjacent products drops dramatically while the value you deliver multiplies. We are applying the same logic to the rental economy, just starting with the ecosystem mindset from day one rather than bolting it on later.
The rental industry is at an inflection point. Businesses know they need to go digital, but they don't know where to start. Consumers expect the same seamless experience they get from e-commerce, but they can't find it in rentals. The industry lacks a credible, data-driven voice to guide it through this transition. We believe the company that solves all three problems together, not in sequence but in concert, will define the next era of the rental economy. That's why we are building three products. Not because we can't focus, but because the market demands it.
Interested in what we're building?
We're always looking for people and partners who share our vision for the rental economy.